Products

These 7 revenue-building topics and are designed for you to get the “aha” after doing simple spreadsheet exercises. There’s nothing more powerful than taking the jumble of thoughts in your head and putting them on paper (or in the computer) in number format. Talk about instant breakthrough!

Here’s what you get:

Chapter 1: Everything You Ever Wanted to Know About Pricing But Were Afraid to Ask.

Pricing is such a popular topic, an emotional topic, and it’s one that a lot of small business owners have many questions about. In “Everything You Ever Wanted To Know About Pricing but Were Afraid to Ask,” you’ll learn:

More than a dozen factors that will affect setting your price.
How to communicate your value to clients so that they can objectively assess what you’re worth and see many of the things that are behind the scenes that you are doing that they don’t know about.
Pricing options and packaging. If you are selling anything close to a commodity, your best choice is to create a package of services or products.
Overhead considerations in pricing.
Three ways to position your pricing.
How to master the pricing conversation and what not to do when you are discussing pricing with a prospect.
The biggest mistake that entrepreneurs make when asking for their price.
Three circumstances when you should consider raising your price.
Guidelines for you when you are communicating a price increase to your clients so you can reduce attrition. I’ll be giving you the exact wording that I use on my own letters to communicate a price increase to my client base.
Tips on handling discounting and fee resistance.
How to price a team member that is billable so you can make a profit and you don’t go in the hole with your salary expenses.

Chapter 2: Revenue Rescue

One of the major reasons why we’re in business is to grow our business and serve more people, and yet, every day we get caught up in fires, service issues, government compliance, and employee challenges. By the end of the day, we realize we haven’t done anything all day to increase our revenue. “Revenue Rescue” allows us to stop and think strategically about our business and what we can do to grow our businesses quickly. You’ll learn:

How to reverse-engineer your revenue goals to get a quantum leap instead of baby step growth.
Three ways to leverage your revenue so you can work less but earn more.
Multiple sources of revenue so you can get paid more than once for the same knowledge.
Important ratios to measure your wealth accumulation progress and health and quality of life.

Chapter 3: Marketing By the Numbers

Knowing how and where to find clients can be one big mystery box these days. And just about all businesses are looking for more clients right now. “Marketing By the Numbers” gives you amazing clarity as to exactly how many new prospects and clients you need to meet your revenue goals and what marketing channels to focus on in order to find them. You’ll learn:

How to compute exactly how many customers you need to get to your annual revenue goal.
How to calculate exactly how many prospects you need to fill your business with customers.
How to keep the records you need to calculate how much each new client is costing you.
How to design the best marketing channel mix for your business.
How to see if you’re improving or declining month-to-month on closing more customers at lower costs.

Chapter 4: Referral Revolution

Boosting referrals is something just about every company is interested in. Getting more referrals lowers marketing costs, plus referrals are often more fun to work with as clients. It just makes good business sense to maximize referrals for your business. “Referral Revolution” gives you some great ideas about boosting referrals in your business. You’ll learn:

How to ask for referrals.
Where to find referrals.
Whether referrals should be paid, and how.
How to set up processes for a referral plan and system.
How to create digital referrals.
What to do if you are not getting referrals.

Chapter 5: Cash Flow 911

Increasing cash flow is something just about every company is interested in. Having more money in the bank lowers your debt costs because you won’t have to borrow as much, plus it lowers your stress level which helps you stay healthier. It just makes good business sense to accelerate your cash flow for your business. “Cash Flow 911” gives you some great ideas about increasing cash flow in your business. You’ll learn:

15 ways to increase cash flow through accelerating collections and billings.
6 ways to slow down cash going out, lower expenses, and plug any money leaks in your business.
1 way to raise cash fast.
1 tool to track and stay on top of your cash balance.

Chapter 6: Golden Goal-Tracking

Achieving your goals at an accelerated pace is something just about every company is interested in. Accomplishing your goals allows your business to run at a higher level. “Golden Goal Tracking” gives you some great ideas about tracking goals in your business. You’ll learn:

How to measure the cost of your procrastination.
How to create a weekly tracking tool to measure your goal achievement.
How to track your progress so you can course-correct or celebrate.

Chapter 7: To Profit or Not to Profit

Do you know which services, products, customers, projects, or locations are delivering the most profits to your bottom line? Are your current offerings positioned for the highest profits they can bring you? “To Profit or Not to Profit” gives you some great ideas about increasing your profitability in your business. You’ll learn:

Exactly how to figure which services and products are bringing you the most profit.
How to change your revenue mix to be more profitable.
Lots of ideas on how to improve your profitability, starting from what you are currently selling now.